The CALLforFASHION was the last call for startups in the fashion sector of Murate Idea Park, and saw the candidacy of many projects, of which 17 have been selected and are now in pre-incubation.
We want to present them all in a slightly different way, that of storytelling, or rather of narration. Storytelling is, in fact, the vivid description of ideas, personal experiences and notions, through stories and narratives. Stories have the magical power to evoke suggestions and emotions in the listener and lead them where we, the storytellers, want to take them. Telling stories is the most powerful and immediate way we have to involve someone in a project or even just to create engagement and empathy in the listener. We are narrating beings, and on narratives since the dawn of time we have founded and cemented our community identities. It is therefore essential to relearn the art of storytelling and, through it, to create our community, our audience or our users.
In this new event, therefore, the 17 startups preselected by MIP in the CALLforFASHION will present their projects through the storytelling skills gained during the training period within Murate Idea Park, and will open for the first time to professionals and stakeholders.
THE EVENT WILL BE HELD LIVE ON THE FACEBOOK PAGE OF MURATE IDEA PARK.