Imagine the future.
Make it in Florence.

Services - Tools for innovation

In a world where everything is Evolution, nothing is left to chance. The initial definition of an innovative idea, such as the rush of the idea becoming a company, is better if you can avail of first assistance services for orientation, mentoring, training and consulting services dedicated to startups.

Spaces - Where you can discover new points of view

To create professional relationships of high value and share knowledge and professional goals, Florence is a city open to collaborations and daily motivation. Its coworking network, sharing spaces beyond a desk and a meeting room, is among the most widespread and active on the Italian scene.

Training - In step with the times

More knowledge and more skills means deciding with awareness. Browse through the realities that offer open courses, workshops, professional training and targeted company training. Because continuous updating is the best guarantee to keep up with the changing times.

Funding - Do you feel the new unicorn?

Access to funding sources for incubation and startup startups in Florence is favored and supported by institutional and private bodies that work in synergy and support the most promising realities with targeted growth programs, to discover the new unicorn and launch it on the market.

Paths - From the idea to the company tomorrow

A startup fresh from birth, or ready to climb the market, needs dedicated incubation and acceleration programs necessary to launch it safely and without stopping in a highly competitive market. To define the business model and be successful, find out what Florence offers.

StartUp and Innovative SMEs - Minds ready to discover

Explore the innovation ecosystem of startups and SMEs in the Metropolitan City of Florence.Numbers updated in real time, organized to offer you a detailed overview of the realities that have chosen Florence to define, develop and then launch a winning business model.

the Project
MakeNext Florence

Co-living spaces


Coworking workstations

Discover the continuous evolution of the innovation community in Florence.
Take inspiration from the stimuli offered by our platform to define and launch your business idea, activate professional relationships and expand your network, discover the most promising realities of the Florentine territory.

How to change a city that has always been at the forefront

Discover the innovation networks of a city running towards the evolution of its production, technological and logistic system

Download Florence StartUp City Guide 2021


Immagina il futuro.
Realizzalo a Firenze.

Servizi - Strumenti a misura di innovazione

In un mondo in cui tutto è Evoluzione, nulla è da lasciare al caso. La definizione iniziale di un'idea innovativa, come la corsa dell'idea verso un'impresa, vengono meglio se puoi avvalerti di servizi di prima assistenza per l'orientamento, mentoring, training e servizi di consulenza dedicati alle startup.

Spazi - Dove scoprire nuovi punti di vista

Per creare relazioni professionali di alto valore e condividere conoscenze ed obiettivi professionali, Firenze è una città aperta a collaborazioni e stimoli quotidiani. La sua rete di coworking, spazi di condivisione oltre una scrivania ed una sala riunioni, è tra le più capillari ed attive nel panorama italiano.

Formazione - Al passo dei tempi

Più conoscenza e più competenze significa decidere con consapevolezza. Naviga tra le realtà che offrono corsi aperti, workshop, training professionale e formazione aziendale mirata. Perché l’aggiornamento continuo è la migliore garanzia per stare al passo dei tempi che cambiano.

Finanziamenti - Ti senti il nuovo unicorno?

L’accesso a fonti di finanziamento per l’incubazione ed il lancio di startup a Firenze è favorito e sostenuto da realtà istituzionali ed enti privati che lavorano in sinergia e supportano con programmi di crescita mirati le realtà più promettenti, per scoprire il nuovo unicorno e lanciarlo sul mercato.

Percorsi - Dall’idea all’impresa di domani

Una startup fresca di nascita, oppure pronta a scalare il mercato, ha bisogno di programmi dedicati di incubazione ed accelerazione necessari a lanciarla con sicurezza e senza stop in un mercato altamente competitivo. Per definire il modello di business ed avere successo, scopri cosa offre Firenze.

StartUp e PMI Innovative - Menti pronte alla scoperta

Esplora l'ecosistema di startup e PMI innovative nel territorio della Città Metropolitana di Firenze. Numeri aggiornati in tempo reale, organizzati per offrirti una panoramica dettagliata sulle realtà che hanno scelto Firenze per definire, sviluppare e quindi lanciare un modello di business vincente.

Sentiment analysis on social media: listening to the customer and branding 4.0

We all know that you are all on social networks with your brand: do we take stock together? . ?Always in the auditorium of the Chamber of Commerce of Florence ?Always from 10:00 to 12:30 ?Always open ears to hear the experience of a local company on the field, this time it's up to Hoopygang‼ ️

Virtual reality, augmented reality. We talked about it with Antonio Laudazi on Friday 20 March

In augmented reality digital objects merge with the physical world, while in the virtual world we find ourselves immersed in scenarios that we ourselves design to learn, understand or live otherwise impossible experiences. On Friday 20 March at 12.00 in the Incubator of the Navacchio Technological Pole we will talk about it with Antonio Laudazi, innovation manager and specialist in augmented and virtual reality, author of the book "Nothing will be more like before" (Dario Flaccovio Editore).

How to design and use the company website to acquire new customers in a business to business environment

On Wednesday 11 March at 11.00 we will inaugurate a new series of meetings in the incubator of the Navacchio Technological Pole: #consultingconsultant, free seminars in which we will have the opportunity to listen and compare ourselves with a consultant on issues important for business development.

ARTES Associazione Toscana Ricerca e Studio
ARTES Associazione Toscana Ricerca e Studio

The Tuscan Association for Research and Study ARTES started its adventure in 1993 with passion and commitment fo promote education of excellence in Tuscany.

Strongly wanted by a group of Florentine and Tuscan professionals, university professors and entrepreneurs ARTES develops project aimed at young people, schools and companies to promote work and business ethics and early youth entrepreneurship through orientation, training, mentoring, consultancy and newtorking activities. 

Since 2012 ARTES has developed EYE Ethics and Young Entrepreneurs initiative, an ethics and entrepreneurship educational program for young people that involves high school students, first in Tuscany and since 2017 in 8 European countries thanks to Erasmus +, and accompanies them from zero to build their own business idea. 

ARTES is a non-profit organization and is an association recognized by Tuscan Regional Government with decree 2434 of 10 April 1996. 

Prima Assistenza
Percorsi di incubazione
Bandi, finanziamenti e call


The "MARKETING AUTOMATION AND CRM" is scheduled for Friday 21 February 2020, from 10:00 to 12:30 (accreditation of participants at 9.45), in the Auditorium of the Florence Chamber of Commerce with entrance from Piazza Mentana 1. customer data at the center "as part of the workshops offered by the Punto Impresa Digitale (PID) and the" Excellence in Digital "project.


OPEN ITALY - roadshow

OPEN ITALY, the open innovation program created by ELIS that puts startups in contact with corporations for the development of innovative projects, arrives at Nana Bianca on 06 February!


MARKETING AUTOMATION & CRM: customer data at the center


We will know better the artificial intelligence, which is before our eyes while we do searches on Google, we will face the evolution of ecommerce and the virtual catalog, we will understand what it means to do branding 4.0 ... all to be ready to support the new market and not to be cut off from the arrival of new technologies, which offer new experiences and increasingly profiled marketing.

il Progetto
MakeNext Florence

Co-living spaces


Postazioni di coworking

Scopri la continua evoluzione della community dell'innovazione a Firenze.
Prendi ispirazione dagli stimoli offerti dalla nostra piattaforma per definire e lanciare la tua idea di business, attivare relazioni professionali ed espandere la tua rete, scoprire le realtà più promettenti del territorio fiorentino.

Come cambia una città da sempre all'avanguardia

Scopri le reti dell’innovazione di una città in corsa verso l’evoluzione del proprio sistema produttivo, tecnologico e logistico

Scarica Florence StartUp City Guide 2021


Last News


27 August 2023

Murate Idea Park for sustainability! The green attitude is now essential to make our society and the economic / industrial sector more attentive to environmental issues, and it is for this reason, therefore, that MIP officially opens its new call...

27 August 2023

CALLforCRAFT is a Pilot Action within the European project CRAFTS CODE - co-financed by the Interreg Europe program - of which the Municipality of Florence is the leader with the aim of enhancing the craft sector at an international...

27 August 2023

Last seasonal episode of MIPONAIR, the column in which the mentor of Murate Idea Park Enzo La Rosa accompanies us in interviews with the protagonists of Florentine innovation. Last but not least, the interview with SSATI Director and Murate Idea...

27 August 2023

MIPONAIR SPECIAL EDITION! Let's discover all the secrets of #blockchain technology together with the #mentor of Murate Idea Park Cristina Baldi, interviewed by Enzo La Rosa!   Watch the video here    

27 August 2023

MIPONAIR! In this episode Enzo La Rosa interviewed Igor Silvi, former entrepreneur and Director of Compagnia delle Opere, currently freelance, who talked about the importance of #networking and dialogue with other entrepreneurs and innovative...

27 August 2023

Streetwear that talks about electronic sports, semi-permanent nail polish connected to the network, the vegan alternative, with oranges and cacti, to animal skin, sneakers with food waste, artisanal fashion tech that promotes the ethics of...

27 August 2023

MIPONAIR! A platform that wants to revolutionize the world of e-commerce through ... a photo! Today the #mentor of Murate Idea Park Enzo La Rosa interviewed Lorenzo Sorelli of Vudoo, #startup who has developed an #online sales system that...

27 August 2023

Sustainability, Circular Economy and Startups. Murate Idea Park launches the new intensive course on the new directives of the 2030 Agenda, which represents the new global framework for national and international commitment aimed at finding common...

27 August 2023

MIPONAIR! 🌳Sustainability, circular economy and innovation. 👨‍💼👩‍💼 The #mentor of Murate Idea Park Enzo La Rosa interviewed another pillar of the #community of Murate Idea Park: Maresa Caroleo, Green Economy #Expert and...

27 August 2023

MIPONAIR SPECIAL EDITION! In this new interview, the #mentor of Murate Idea Park Enzo La Rosa talks with Lorenzo Ferrara, President of BusinessAngels.Network and Openseed, about investments in #startup and the economy of the future. Did you...

27 August 2023

Did you know that the Punto Impresa Digitale Firenze offers seminars, courses, consultancy, and free training for companies that want to implement #digital strategies and innovate their #business? Watch here the interview of our #mentor Enzo La...

27 August 2023

In this webinar you will be able to discover the opportunities offered by Smart & Start Italia and Smart Money, the incentives that finance innovative startups and the novelties of New Businesses at Zero Rate, the newly renewed measure that...

27 August 2023

How to start with an innovative business project? How to structure and validate the idea? What strategies to implement? How to effectively present the startup to lenders and stakeholders? What are the tools and software that can do for the...

27 August 2023

The CALLforFASHION was the last call for startups in the fashion sector of Murate Idea Park, and saw the candidacy of many projects, of which 17 have been selected and are now in pre-incubation. We want to present them all in a slightly...

27 August 2023

In this new episode of MIPONAIR, the Murate Idea Park column dedicated to the world of innovation, mentor Enzo La Rosa interviewed Guido Fabbri, founder of the innovative lab Geosmartcampus. Watch the episode here!  

27 August 2023

Sustainability and Circular Economy are terms that we hear more and more often and sometimes seem to be used indiscriminately. But is it really so? Is this really a mere question of terminology? What is the reciprocal relationship? What are...

27 August 2023

🚀📺MIPONAIR! 📖Today the #menu 'of MIPONAIR, the Murate Idea Park column dedicated to entrepreneurship and innovation, offers this beautiful interview with Massimo Brogi, founder of Brogi & Pittalis Srl, trainer and business...

27 August 2023

In the Murate Idea Park column dedicated to innovation and entrepreneurship there is always space, of course, for startups, and this time the mentor of Murate Idea Park Enzo La Rosa interviewed Feel Crowd, a startup, which creates projects for...

27 August 2023

Here we are, the long awaited moment has arrived! We are pleased to inform you that the CallforFashion 2021 path has started. CallforFashion is an initiative of MIP, with main partners BAN Firenze and CNA Firenze, aimed at rewarding innovative...

27 August 2023

The Full Stack course for Industrial Digital Transformation is starting at the Murate Idea Park, a course organized by MIP, SSati, in collaboration with Commit Software, strongly aimed at responding to the specific needs of the market because it...

27 August 2023

Good ideas deserve to be rewarded Now in its third edition, Smart and Coop is a call for young people who want to set up a company based on the values ​​of equity, democracy, inclusiveness and sustainability: a cooperative! The 2020 edition...

27 August 2023

The Tuscany Region promotes a call for innovative start-ups, with particular attention to youth ones, to allow new innovative companies to overcome the start-up phases and the difficulties in accessing further new technological developments, to...

27 August 2023

  "Invitalia #oncampus", the initiative that promotes self-entrepreneurship and Invitalia incentives dedicated to young entrepreneurs, starts in September 2020. The format includes single days of full immersion dedicated to students,...

27 August 2023

Network among all those operating in the field of innovation, further enhancing the portal, the digital platform created a year ago to discover the opportunities offered by Florence to anyone who wants to launch and...

27 August 2023

From 21 to 23 July, the first fully digital edition of SIOS, Startupitalia Open Summit, was staged.   Read here the news on the most innovative 3 days of...

27 August 2023

Just a few hours to go before the new edition of SIOS20 Summer Editionpowered by Innois. There are many new features that characterize this unedited entirely digital version. The most obvious is that we will not limit ourselves to a single day, in...

27 August 2023

Wednesday 22 July - starting at 10 am - live Facebook entirely dedicated to e-commerce. Riccardo and Gianandrea will talk about it with Alessandro Sordi (Nana Bianca) and Guya Berti (Murate Idea Park). Two successful Florentine startups such as...

27 August 2023

A course of studies to become professionals in the management of a company, and successfully enter the world of work. The open day of the "Piero Baldesi" School of Business Sciences and Industrial Technologies in Florence will be held on Thursday...

27 August 2023

Promote and develop new local businesses. This is the idea of ​​Firenze Business Angels Network, the association that organizes a series of events in the Florence area, dedicated to startups, which can present their projects to associates and...

27 August 2023

What is artificial intelligence really? What is it for? How can it be used to build a business and what are its limits? These and other questions will be answered by the experts of Startup Grind Florence, who on Tuesday 23 July, at 6.00 pm,...

27 August 2023

A new concept of post office, which combines the normal shipping activities, revised in a modern and technological key, with a relaxation area where it is possible to spend time while waiting. It is the innovative winning project of the "Business...

27 August 2023

Da un’applicazione per “scovare” le fake news, ad un network di blogger, per la valorizzazione del territorio toscano, fino a piattaforme di aggregazione per esperti di fashion, ad innovativi strumenti di sentiment analysis. Sono questi...

27 August 2023

Great success for the Sios 2019, the event on innovation, organized by Startup Italia, which took place last June 12 in Florence, to bring together start-ups, innovators, investors and communicators. At the Alcatraz space of Stazione Leopolda, a...

27 August 2023

Una serie di opportunità per dare vita a nuove idee e creare le condizioni per far nascere nuove startup e professionisti. Murate Idea Park presenta l’offerta formativa 2019, rivolta a tutti coloro che hanno progetti, capacità e volontà di...

27 August 2023

In Florence for the first time an exhibition of illustration and animation in augmented reality is presented in our spaces. "Alchemica - More than a picture" includes 60 animated illustrations for an exhibition experience never seen before.

27 August 2023

Over 100 billion dollars invested in the last year in the United States, 70 in China, 28 in Europe. Record numbers all over the world for investments in those who create businesses and jobs. In Italy we are still behind but last year investments...

27 August 2023

More than ten thousand are currently in Italy and few really know how to create an organization of high technological value. Let's clarify the Innovative Startups

27 August 2023

  The implementing decrees that follow the provisions of the Budget Law approved on 31 December 2018, also in that case in extremis, regarding the new regulations to support companies that innovate: startups and SMEs, have been published...

27 August 2023

In the jungle of incentives for startups, SMEs and even large companies, here is a vademecum to shed light on which are the most suitable facilities to support one's business depending on the type of company, the operating sector and the area in...

27 August 2023

Angels for Women, the first Italian Business Angel network created to support innovative companies and startups for women, announces its first investment in favor of Orange Fiber, the startup of Enrica Arena

27 August 2023

A startup is a rapidly evolving organization, with great ambitions and challenges to overcome: given this context, we know that having a team cohesive in a startup is a fundamental factor for the success of the business project.

27 August 2023

Founded in 2016 in Perugia, Wisepower is an Italian university spinoff and is among the 5 winners of the "E-qube Startup & idea Challenge" program, designed and developed by Estra in collaboration with Nana Bianca. We met their team.

27 August 2023

The 2019 Smart and Coop call is running out. In a few days we will know the name of the winner of the 2019 edition. Four business ideas were chosen for the final. One of these is the project Helix Felix, from the team composed by Daniele Maffi,...

27 August 2023

StartupItalia Open Summit Summer Edition arrives at the Alcatraz Space of the Stazione Leopolda in Florence! We await you with David Casalini, Paolo Barberis and Marco Montemagno who, together with special guests, will talk about the world of...

18 March 2019

Free training and networking path for business ideas Registration is now open for "Start and Up!", A new free training, networking and accompaniment course for individuals and groups with creative business ideas promoted by the Informagiovani...

04 March 2019

Content Marketing: let's see what it is and why startups can not do without it. In the field of digital marketing, one of the most suitable strategies for startups is Content Marketing. Let's see what it is and why startups can not do without...

01 March 2019

Also arrives in Florence Startup Grind, the format in partnership with Google and dedicated to the startup world Finally arrives also in the Tuscan capital the famous format in partnership with Google that wants to unite all the local...

21 February 2019

Here is the list of 94 portals with related contacts, rules of operation and "specializations". Read the article! Click here Credit to EconomyUp

08 February 2019

Almost 300 startups are held by incubators and accelerators, which are enriching their role of support for new innovative companies. There are 275 startups, registered in the company register by 31/12/2017, for which a shareholding by Italian...

28 January 2019

Here is a brief overview of the main support programs that Europe makes available Read the article -----> click here

17 January 2019

The use of the financing method is growing, which allows investing in innovative startups and small and medium-sized enterprises in Italy in exchange for company shares. Here's how it works, which are the best portals, how to use equity...

07 January 2019

Here are times, methods of sending, sanctions and obligations Five million taxpayers will have to change their habits starting from January 1, 2019. Whoever pays the value added tax will have to learn how to manage the electronic invoice to...

20 December 2018

EryDel, spin-off of the University of Urbino, won the award for the best startup of the year Monday, December 17 at the Palazzo del Ghiaccio in Milan was held the StartupItalia! Open Summit 2018 (# SIOS18), within which the best Italian startup...

13 December 2018

From the most suitable program for the smartphone to the free one for SMEs, here are 10 software to prepare for the electronic invoice Countdown to the electronic invoice, given the obligation for most companies and VAT (excluding the minimum...

10 December 2018

A day dedicated to listening to young people under 30 to collect their vision of how they would like Florence in 2030. ⏰ The meeting is scheduled for Saturday 15 December 2018 from 2.00 p.m. to 9.00 p.m. in the Salone dei Cinquecento of...

05 December 2018

Testimony of failed theater, film and startup projects. Fuckup Nights Firenze Vol. 13 is part of Fuckup Nights Live, a special edition of evenings organized together with BUH! Circle of Urban Culture preceded by the usual talk in which three...

29 November 2018

Hubble is growing and confirming itself as a center of innovation among the most coveted by young Italians and not only. With 22 startups, 2.4M of funding received and about 80 jobs created on the territory, Hubble is growing and confirming...

22 November 2018

Recognition of prestige for Mahister, which last week received from the Regional Council of Tuscany Region the Silver Pegasus! To read the article ----> click here  

12 November 2018

Innovation 2 Business, a tool for companies to develop their Open Innovation strategy. Intesa Sanpaolo, through its Innovation Center, aims to be a driver of change in the real economy, helping client companies to become more competitive using...

25 October 2018

With over 1000 organizations involved, 190 events and 300 hours of teacher training, the three-day Florentine use confirms the most important international event on education supported by MIUR and INDIRE, the National Institute for Educational...

18 September 2018

Internationalization and enhancement of the hinterland The territorial animation returns with the Living Labs, in the ViviMed pilot territories of Tuscany. Vivimed is a project within the framework of the Italia Francia Marittimo Program, on...

12 March 2018

Some numbers of MIP&BANforIDEAS2, the new call of Murate Idea Park and Firenze Business Angels Network 28 applications, 16 pre-selected teams, 17 mentors available in the month of coaching to refine their innovative idea. Here are some...

Coming soon



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